Oria Studio
Founder, Designer & Jeweler
Jewelry | Product Design | Business Strategy
The Brand
Oria Studio is a handmade jewelry label born from my passion for design and craftsmanship. Since 2016, the brand has combined clay and sterling silver into unique, modern designs that have resonated with customers globally.
The Challenge
As a self-founded passion project, I faced the challenge of building a brand from scratch. This meant designing not only the products but also the business itself: operations, marketing, photography, every design aspect, e-commerce, and customer experience. The objective was to create a brand identity and business structure that could scale sustainably while remaining authentic to handcrafted design.
Sydney, 2016 - 2023
My Role
As the sole founder and designer, I oversaw every aspect of Oria Studio’s growth and creative direction:
• Design and development of each jewelry piece
• Marketing campaigns and social media strategy
• E-commerce website design and maintenance
• Product photography and art direction
• Financial management and business operations
• Wholesale partnerships and customer experience
The Process
1. Product Design:
Conceptualized and created handcrafted pieces combining clay and sterling silver.
2. Branding & Marketing:
Built a cohesive identity across social media, e-commerce, and print. Directed photoshoots, created campaign visuals, and managed PR outreach.
3. Business Operations:
Structured pricing, financial tracking, and wholesale agreements.
4. Customer Experience:
Designed packaging and optimized the e-commerce journey to strengthen brand loyalty.
The Outcome
• Achieved over 12,000 sales worldwide across online, face-to-face, and wholesale channels.
• Generated $100K+ in annual sales at peak.
• Established a recognizable brand identity with a loyal customer base.
• Built a fully self-sustaining business spanning design, marketing, and operations.
• Positioned Oria Studio as a trusted name in handmade jewelry.
Oria Studio by Sylvia