Marketing, Design, Art Direction

Fashion Retail

2022 - 2023

Redefining Comfort & Style

Leisures is an online shoe boutique dedicated to effortless style and all-day comfort. With a focus on quality craftsmanship and timeless designs, the brand curates footwear that seamlessly blends fashion with functionality.

During my time at Leisures in Sydney, I led the creative and marketing direction, working alongside the Head of Product to refine the brand’s visual identity. From overseeing seasonal catalogues (Autumn-Winter, Spring-Summer) to managing photography, digital marketing, and PR/product placement, I ensured every touchpoint reflected a cohesive and modern aesthetic. Establishing structured design systems and brand guidelines, I helped streamline the creative process, reinforcing Leisures’ commitment to style, comfort, and consistency.

Photography by Jolie Price

Fashion Meets Comfort

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